Why is the purchase of a luxury item a good thing?

We often tend to demonise luxury because we can’t reconcile the price of a product with its value. Luxury, as noted by Alessandro Brun in his article for il Sole24Ore, is a good thing because it is important for the economy of our country, but also because true luxury resides in exclusivity, which is often synonymous with ethics and Made in Italy are benchmarks the world over. It is our responsibility to provide the best that our supply chains have to offer to the market. It is also possible to buy less and in a more responsible manner.

Tramapulia craft knitwear Made in Italy: timeless design and durability

What is behind a product that costs as much as a pizza?

Fast-fashion and luxury are travelling in opposite directions: the first pushes us to purchase items designed to last just one season, while the second aims at the creation of long-lived garments that will always be in fashion, are iconic and extraordinarily contemporary despite the passage of time. A product designed to be used for just one season doesn’t need to be durable, while the price paid for a luxury item is high because it is well made and durable. This is the meaning of  timeless design and durability, values close to our heart at Tramapulia.

Consumers, especially younger generations, are ever more aware of the environmental and social impact of their purchases. The wonderful thing is that this is not a temporary trend but a positive change in mentality occurring right now.

Luxury and sustainability are not at all contradictory concepts, and sustainability is not a new idea. Luxury products have always had the good of people, animals and the environment in mind. Consequently, people, animals and the environment will be close to an aware and ethical business.

DISCOVER OTHER HIGH QUALITY GARMENTS FROM TRAMAPULIA: FOR HER AND FOR HIM